Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
Type
Book
Authors
ISBN 10
0471698687
ISBN 13
9780471698685
Category
Unknown
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Publication Year
2008
Publisher
Wiley, United States
Pages
512
Tags
Abstract
A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.
Description
Table of Contents
1. Turbulent Times for Survey Research
2. The Tailored Design Method
3. Coverage and Sampling
4. The Basics of Crafting Good Questions
5. Constructing Open and Closed Ended Questions
6. From Questions to a Questionnaire
7. Implementation Procedures
8. When More than One Survey Mode is Needed
9. Longitudinal and Internet Panel Surveys
10. Customer Feedback Surveys and Alternative Delivery Technologies
11. Effects of Sponsorship and the Data Collection Organization
12. Surveying Businesses and Other Establishments
13. Dealing with Uncertainty
References
1. Turbulent Times for Survey Research
2. The Tailored Design Method
3. Coverage and Sampling
4. The Basics of Crafting Good Questions
5. Constructing Open and Closed Ended Questions
6. From Questions to a Questionnaire
7. Implementation Procedures
8. When More than One Survey Mode is Needed
9. Longitudinal and Internet Panel Surveys
10. Customer Feedback Surveys and Alternative Delivery Technologies
11. Effects of Sponsorship and the Data Collection Organization
12. Surveying Businesses and Other Establishments
13. Dealing with Uncertainty
References
Number of Copies
1
