Qualitative research methods ; v. 45 Employing Qualitative Methods in the Private Sector (Qualitative Research Methods)
Type
Book
Authors
ISBN 10
0803959818
ISBN 13
9780803959811
Category
Unknown
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Publication Year
1998
Publisher
Pages
232
Subject
Consumers --Research. Corporations --Research. Organizational behavior --Research. Social sciences --Research.
Series Name
Abstract
Each year, academic institutions produce thousands of social science graduates, skilled in applied social research - many more than can be absorbed into the teaching profession. In this volume, Marilyn Mitchell provides information often left out of the social science curriculum - how and where can social scientists put their skills to use in the private sector? The book outlines some of the basic private sector research settings, and then provides clear and sensible advice on how to rename skills and market most effectively to the business community. Mitchell, herself employed in the private sector, also examines project and business management.
Description
Biblio Notes
Includes bibliographical references.
Number of Copies
1
