Focus Groups: Theory and Practice (Applied Social Research Methods)
Type
Book
Authors
ISBN 10
076192583X
ISBN 13
9780761925835
Category
Unknown
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Publication Year
2006
Publisher
Pages
200
Subject
Focus groups. Social sciences--Research--Methodology. Social groups.
Tags
Abstract
Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.
Description
Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion.
Biblio Notes
Includes bibliographical references (pages 167-176) and index.
Number of Copies
1
