Football U.: Spectator Sports in the Life of the American University
Type
Book
Authors
ISBN 10
0472112996
ISBN 13
9780472112999
Category
Unknown
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Publication Year
2003
Publisher
Pages
220
Subject
Football--Social aspects--United States. College sports--Social aspects--United States. Universities and colleges--United States--Administration.
Abstract
"It's the great debate again: who's winning, college sports or higher education? For anyone passionate to settle that score, Football U. presents a new direction - that maybe its time for the two sides to shake hands and call a truce."
"Toma argues that football underscores the collegiate ideal, and highlights the unique forms in which some institutions express that ideal. He's trying to heal an old wound - the separation of town and gown. Spectator sports do this in part, he believes, by creating a "national brand" that adds distinctiveness to otherwise commonplace campuses. "Teams and games," he writes, "provide a convenient vehicle through which external constituents relate to institutions and thus identify with them - coming to think of the institutions as their own."" "Football U. may just breathe life into an old cliche: it's not whether you win or lose, but how you play the game."--Jacket.
"Toma argues that football underscores the collegiate ideal, and highlights the unique forms in which some institutions express that ideal. He's trying to heal an old wound - the separation of town and gown. Spectator sports do this in part, he believes, by creating a "national brand" that adds distinctiveness to otherwise commonplace campuses. "Teams and games," he writes, "provide a convenient vehicle through which external constituents relate to institutions and thus identify with them - coming to think of the institutions as their own."" "Football U. may just breathe life into an old cliche: it's not whether you win or lose, but how you play the game."--Jacket.
Description
The name of the game: spectator sports in institution building -- The college try: the collegiate ideal and the landscape of intercollegiate athletics -- School colors: the forms of institutional culture -- Team spirit: community and the substance of institutional culture -- League standings: the university as national brand -- Home games: local involvement in the life of the American university -- Loyal fans: institutional identification at state U. -- The football school: institutional image and brand equity -- Homecoming weekend: motivating institutional advancement -- Amateur ideals and commercial realities: understanding the American university and the future of college sports.
Biblio Notes
Includes bibliographical references and index.
Number of Copies
1
