Economics, Industrial, Higher & Continuing Education, Funding 

Contents:
Contents
Illustrations
Preface
Chapter 1: An Introduction to the Higher Education Industry
Chapter 2: The Higher Education Business and the Business of Higher Education
-- Now and Then
Chapter 3: Is Higher Education Becoming Increasingly Competitive?
Chapter 4: The Two-Good Framework: How and Why Schools Are Alike and
Different
Chapter 5: Tuition, Price Discrimination, and Financial Aid
Chapter 6: The Place of Donations in the Higher Education Industry
Chapter 7: Endowments: Financing the Mission
Chapter 8: Generating Revenue from Research and Patents
Chapter 9: Other Ways to Generate Revenue -- Wherever It May Be Found:
Lobbying, Distance Education, and the World Market
Chapter 10: Advertising, Branding, and Reputation
Chapter 11: Are Public and Nonprofit Schools "Businesslike"? Cost-
Consciousness
and the Choice between Higher-Cost and Lower-Cost Faculty
Chapter 12: Not Quite an Ivory Tower: Schools Compete by Collaborating
Chapter 13: Intercollegiate Athletics: Money or Mission?
Chapter 14: Mission or Money: What Do Colleges and Universities Want from
their Athletic Coaches and Presidents?
Chapter 15: Concluding Remarks: What are the Public Policy Issues?
Appendix
References
Index